Impact of Engagement Whitepaper

Understand how employee engagement affects your organization's success

In a 2008 interview, Brad Bird - the Academy Award-winning filmmaker behind The Incredibles and Ratatouille - made the poignant observation that production team morale ‘has the most significant impact on a movie’s budget - but never shows up in a budget.’

He even went on to propose a quantification of the impact morale can have:

If you have low morale, for every $1 you spend, you get about 25 cents of value. If you have high morale, for every $1 you spend, you get about $3 of value. Companies should pay much more attention to morale.

Intuitively, Mr Bird’s advice strikes a chord: it seems right that having a positive and actively engaged workforce should be a good thing. But does it really have the bottom line implications that Mr Bird suggests? The Impact of Engagement Whitepaper explores research on productivity, inventory shrinkage, staff retention and more to find the answer.

Access the full report

What you'll learn:

  • The evidence and research behind how employees being disengaged hits your bottom line
  • Why engaged workforces are more innovative
  • How being disengaged at work affects employees’ health

What difference does engagement make?


  1., accessed 13 July 2016.
  2. McPherson, J. and Jayatilleke, B., Culture Amp: New Tech Benchmark Report 2016, Culture Amp, 2016, p. 13.
  3. Corporate Leadership Council, Corporate Executive Board. Driving Performance and Retention through Employee Engagement: a quantitative analysis of effective engagement strategies. 2004. Cited in MacLeod 2009, p.14.



  • –  What’s at Stake?
  • –  Mounting evidence
  • –  Staff turnover
  • –  Absenteeism
  • –  Inventory shrinkage
  • –  Innovation
  • –  Productivity & Profit
  • –  Cause versus effect
  • –  Dangers of active disengagement
  • –  Bad for them, right? Not for me?
  • –  Engagement as the Path to Profit
  • –  Staff well-being
  • –  Customer satisfaction
  • –  The bottom line
  • –  Tackling Engagement: Learn. Act. Repeat